CHINA TRADE MISSIONS by
East West Corridor Communications
Background:
Founded
in 1993 by bilingual consultant/producer/director Joanne
Cheng, East West Corridor
Communication(EWCC) is a PR/marketing company specializing
in intercultural creative
communications that facilitates business
and cultural exchange between the United States, China
and the rest of the world.
Our Vision:
Our vision is to facilitate a better East-West understanding
so that people of different cultures can share resources,
create wealth and live in peace and harmony.
Our
Niche Qualities:
Comprehensive insights into both American and
Chinese cultures and business
practices. Intense interest and passion to improve the
mechanism of human relationships, therefore promoting
the efficiency of international businesses. We see people
first, business second.
Our
Clients:
EWCC's cross cultural expertise in corporate marketing
communications has benefited clients including: Grey
Advertising, BBDO, AT&T, World Trade Center, US Tobacco,
American Express, GE, Citibank, IBM, Metlife, Standard
& Poor's, Philip Morris and Pfizer and new media clients
including Chinese.com.
Over the years, EWCC has also produced many intercultural
TV programs that fulfilled the programming needs of
many US broadcasting stations reaching a wide array
of Chinese and English speaking audiences such as ABC
20/20; Discovery Channel; MTV/Asia and PBS/WLIW21.