|
Press Release
Trade
Missions To China
East
West Corridor Communications to Provide Intercultural
Marketing/Public Relations Support for theFirst China
Search
Marketing
Tour, March 2006
New York, NY (January 24, 2006)
East West Corridor Communications
(EWCC),
The PR/Marketing company specializing in intercultural
creative communications, will provide intercultural training
as well
as public relations in the US and China for the first
China Search
Marketing Tour. The tour will visit Beijing, Shanghai
and Nanjing,
March 9 to March 19, 2006. The tour will end in Nanjing
at the
Search Engine Strategies Conference and Expo.
"More
and more companies realized the importance of developing
a
communication marketing /public relations strategy before
they leave their homeland, so they get much better results
when they execute their decisions during the China trip,
" said Joanne Cheng, President of EWCC, "McAnerin
Networks understands the value of intercultural Marketing
and wants to pass that value on to the tour participants."
Cheng
is a dynamic and seasoned intercutural marketing consultant
and
producer for more than a decade. She is also an award
winning filmmaker and has produced a China documentary
trilogy, "CHINA GOLD RUSH (2000)","MAMA'S
GOLD, The Orphans of Shangri-La (2003)" and "GOLDEN
LOTUS, The Legacy of Bound Feet(2006)". Cheng
has a BA in English/Journalism and an MA in Communication
Arts. Back in late 80s, in Beijing, Cheng was a English
speaking news reporter , writer/director/anchor for China
Central Television (CCTV).
Cheng also worked as a licensing agent and negotiated
copyright
agreements including three of Mario Puzo's novels and
TV film titles to China.
"We're
thrilled to partner with East West Corridor Communications."
said Ian McAnerin, Tour Host and CEO at McAnerin Networks,
Inc. "We wanted the best public relations campaign
for the China Search Marketing Tour and EWCC was the best
choice who could meet our high standards in both the United
States and China."
About:
East West Corridor Communications
Founded in 1993 East West Corridor Communications (EWCC)
is a
PR/marketing company specializing in intercultural creative
communications that facilitates business and cultural
exchange between the United States, China and the rest
of the world. EWCC has offices in New York and Beijing.
EWCC produces a variety of intercultural television programs
reaching a wide array of Chinese and English speaking
audiences for ABC 20/20; Discovery Channel; MTV/Asia and
PBS/WLIW21.
EWCC
provides cross cultural expertise in corporate marketing
communications to a variety of Fortune 500 clients including:
Grey Advertising, BBDO, AT&T, World Trade Center,
US Tobacco, American Express, GE, Citibank, IBM, Metlife,
Standard & Poor's, Philip Morris and Pfizer.
For more information on intercutlural Marketing/Public
Relations
support, go to www.ewcc.com
or email to Joanne Cheng at ewcc@aol.com
For information on 2006 China
Search Marketing Tour,
contact David Temple @ 651.209.5075 or email
info@chinasearchmarketingtour.com
|
